The “billboard” is located right on Rte. 1A in Salem, visible to northbound traffic. Once again, Salem State selected Digital Imaging to create this yearly banner. The product we selected was Tuff-Coat, a scrim vinyl with an exceptionally scuff-resistant surface. Due to the size, lamination was not an option so we needed the strongest surface available. To enhance the UV resistance, we used a liquid varnish that will substantially retard fading and surface damage from rough weather. It has to last until September, through the rest of this horrid winter and what may be an equally tough summer. Tuff-Coat is rated for up to a year in exterior use; this will be a pretty good test of that durability.